Hogeschool van Amsterdam
MIC Global Trendwatching
Omschrijving:

Would you like to explore and participate in the dynamic and exhilarating world of global trendwatching?
Would you like to be two years ahead of the competition?
Would you like to meet, train and work with international students during this minor?
Trend experts are needed more and more because trends and their implementation play a huge role in an ever-changing world! In this minor you will learn the ins and outs of the international trendwatching business.


What?
A trend expert is able to translate important global & local developments and movements into future visions. They are the starting point for innovative, creative and commercial viable opportunities for brands, services, organizations and companies. A trend expert is able to show organizations how to stay in touch with their customers, is able to point to new target groups and is able to come up with creative ideas for innovative
strategies, products, services and branded communication campaigns.


You are...
A student suited for this minor is sharp, inquisitive, has an open mind, is internationally minded, is analytical,
creative, is able to think conceptual and ‘out of the box'.


Courses
Some of the courses in the program are:
Project I&II
Methodology I&II (research)
Concept Development I&II
From Trends to Brands
From Trends to Forecasting
Innovation


The project will focus on 10 weeks of research on specific trends such as globalization, feminization, authenticity and digitalization. In the second 10 weeks you will work with a big client to give advise on implementing these research results within their product. 


Minimum number of students: 20
Maximum number of students: 32
Department offering minor: MIC

Semester: 2
Toegankelijk voor: 15 HvA students and 15 exchange students.
Toelatingseisen: The minor is completely conducted in English. Therefore, we ask you to read the following very carefully:

For the international students:
You will need to pass the TOEFL test with 80 or IELTS test with 6,0.
Plus, you will need to write a motivation letter explaining why you chose the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life. Max. 1A4, typed.

For the Dutch MIC/CO students:
At time of enrollment you will need to have your Propedeutic diploma and 40 credits from years 2 and 3.
You will have passed your Propedeutic English course with a minimum of a 7,0.
After enrollment you will have to write a motivation letter explaining why you chose the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life.

For Dutch HvA students:
At time of enrollment you will need to have your Propedeutic diploma and 40 credits from years 2 and 3.
You will have passed your Propedeutic or 2nd year English course with a minimum of a 7,0. If you don’t have English in your curriculum, you will have to pass the TOEFL test with 80 or IELTS test with 6,0 BEFORE ENROLLMENT.
After enrollment you will have to write a motivation letter explaining why you chose the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life.

Furthermore,
2. We will go on a field trip to Berlin (one week) for which you will need to reserve a travel budget of € 300 . Depending of your origin, make sure that you have the necessary visa if necessary for our visit to Germany.
4. (Some) knowledge of marketing, communication and/or entrepreneurship is a prerequisite.
5. You need to have your own laptop with you, able to handle software like Photoshop and Final Cut like-minded software.
Contactpersoon: Mariska Schaap , e-mail: m.e.schaap@hva.nl